What Are the Benefits of Hiring a Beauty and Wellness Copywriter?
I remember one late fall when I was out with a friend shopping at Sephora and looking at some lipsticks. The sky was starting to look gloomy, and I thought about winter approaching. I couldn’t help but wonder which lipstick shade would go best for the cold holiday season. Lipsticks are one of my favorite cosmetic products, and I wanted to add more to my collection. I tend to buy several lipstick shades so I won’t get bored of wearing the same color everyday.
Imagine this… you’re looking for that perfect matte, yet creamy lipstick finish. You may want a product that has that dry look, but isn’t going to dry out your lips. It could be difficult trying to figure out where to start because there are so many factors to consider. Which brand, price, color, texture, finish?
You want makeup products that will make you look and feel out of this world, without feeling like you overpaid. You put time and effort into your appearance, and it is important to find the products that meets your needs.
According to National Library of Medicine, Surveys with American women showed that 78% spent one hour per day on their appearance (e.g., hair treatments, dressing up, and makeup). The choice of beauty products are essential because at the end of the day they impact how you feel about yourself.
You want makeup products that will make you look and feel out of this world, without feeling like you overpaid.
Customers Work Hard for Their Money, Respect Their Concerns
As a customer always trying different products I become an expert on what I want from a product. I use my experiences from past products to make a decision on future products. Some of my past purchases had left me with a bad impression because I purchased those items using my own money.
There are a couple of factors that led me to make those purchases. It was on the way the product displayed itself to me. It was the way it represented that THIS IS THE RIGHT PRODUCT FOR ME. Vogue states, discovering the perfect makeup products for you makes all the difference, especially ones that remain useful even as trends pass.
Sometimes the best products do not have the best presentation. They don't tell you that this is the best product for your needs. THEY DON’T STAND OUT. Vogue also goes on to say makeup products certainly have the power to boost moods and confidence. You want to be able to know that your beauty products will live up to their expectations. Sometimes I learn that I should buy something based on a recommendation. This leads me to learn more about the brand and its reputation for EXCELLENCE.
The best products don’t always stand out*
So this is My Job – its to BE THE CUSTOMER.
Think Like Your Everyday Customer, Know What They Hate and Love
While I want to say I am the absolute source of knowledge for every product in the internet, that would not be true. I do have a strong grasp on the needs, wants, and dislikes the customer may own, I am only one perspective. It is my job to do research and become the customer for every product I try to sell.
It is not enough to be the customer. A copywriter must be able to talk to the customer without having to be physically with the customer. According to Byrdie, You can never have enough lipstick, but which formulas are the most comfortable and longest-lasting? Depending on what lipstick finish you want, there's definitely plenty to choose from in every category imaginable. Lipstick products all have huge range when it come to shade, texture, and color. Today customers can also concerned about the ingredients in the product. A product must say PICK ME! I AM THE PERFECT RED MATTE CREAMY LIPSTICK THAT WON’T DRY OUT YOUR LIPS. How can you say this in a room with many other voices saying they can do the same thing? That’s the question I am here to answer!
Creating an Eye Catching Brand – Why Is It Important?
There have been many times I went to stores and there was something that affected my experience. This ranges from bad customer service, product display, price, and quality. I see what those companies made a mistake on and want to improve it. For example, I was online shopping for a new lipstick, and I came across a small business on Etsy. They were selling overpriced organic lipsticks with no product descriptions. Right way I noticed that this company could increase their brand's appearance. They could of doing this by adding product descriptions that had a sense of imagery.
As a customer, I wasn’t exactly sure what I would be buying with each lipstick shade. I wouldn’t feel satisfied knowing that I spent that much. Afterwards I searched for lipsticks on Ulta and found some high quality ones for half of the price. As a small business you need something that makes you stand out from the big corporations.
As a small business you need something that makes you stand out from the big corporations.
You may be in a situation where your business needs guidance into the correct online path. Everyday consumers are looking for YOUR PRODUCTS to be directed towards them. You have what they are looking for, but they need to see it.
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